Every sustainable business that we studied during the past 20+ years has: Quality products / services that their market needs and values A strong value proposition that justifies strong pricing and delivers strong margins A process to fully monetize Customers…
Blog Archives
Features, Advantages and Benefits
Hey there, Why is it that most people in business think that they are going to sell what they have by delivering a list of features along with a few reasons why someone should buy their product? The truth is…
Tagged with: Advantage, Advertising, Benefits, Feature, Growth, Sales, Success
Posted in Educational, Online Marketing, Sales, Services Offered, Suggestions
Posted in Educational, Online Marketing, Sales, Services Offered, Suggestions
Do Performance Reviews?
Most of us go through the process of performance reviews each year and this year I thought I’d try to share a few tips on making them more effective for all. To start with, think about the following: 1. Journal…
The Psychology of Sales
Sure, there are boatloads of books on this topic so I’ll do my best to keep this article brief, helpful and to the point. First, this page is dedicated to the many kind folks I meet each day who really…
Tagged with: Coaching, Dominate, Growth, Sales, Success
Posted in Educational, Sales, Services Offered
Posted in Educational, Sales, Services Offered
The Right Clients
Someone recently asked me why I chose to capitalize the words ‘Client’ and ‘Customer’ in my texts. Well, the simple explanation is that I appreciate their business. As a sign of respect and acknowledgement of their importance to my company,…
Tagged with: Clients, Customers, Expectations, Goals, Objectives, Profit, Reputation, Rewards, Success
Posted in Educational, Restructuring, Sales, Suggestions
Posted in Educational, Restructuring, Sales, Suggestions
Protect Your Plan
In most businesses there is a plan to follow. In many businesses however, a plan needs to be created, agreed upon by the decision makers and then applied to the business. When you establish a plan of action chances are…
Tagged with: Contingency Plan, Contingent Actions, Identify Risks, Likely Causes, Potential Problem Analysis, PPA, Preventative Actions, Protect the Plan, Success, Triggers
Posted in Educational, Suggestions, Tools
Posted in Educational, Suggestions, Tools
Is Math Cool?
My father used to tell me that hard work and knowledge were the keys to success and furthermore, one needed to deliver 100% if you wished to succeed in anything. I asked him if math was an important factor in…
Test Test & Track Track
If you are trying to start an online business but there isn’t really much money around to invest – read this article because I have gone through this cycle several times since launching my first online business in 1996. There’s…
Tagged with: Feedback, First Things First, Make Money Online, Measure, Online Marketing, Opportunities Before Technology, Success, Test, Track
Posted in Conversion Booster, Suggestions
Posted in Conversion Booster, Suggestions
Personalities
There are four basic personality types. In order for a company to succeed in today’s global business environment, each of these personality types needs to be integrated into as many teams as possible to provide balance and, in many cases…