July 14

Ready To Improve Your Marketing ROI?

Content marketing automation just got a jumpstart.

Introducing  KinetiZine®, a fresh and engaging service you can use that will make your brand’s current content distribution methods obsolete.

Think about all those brochures, catalogs, sales letters and, especially your PDFs that need to be updated because they have outdated prices, expired products, or 1980's style branding... They are comfortably lounging around on your website, in email signatures and probably attached to a number of email autoresponder sequences.

Wouldn't it be great if you could update those docs in one place and never have to worry about updating the distributed versions ever again?

While KinetiZine is the name of the service, a KDF is an interactive digital content delivery revolution. It engages with kinetic motion, while delivering superb analytics to identify, monitor and even auto-respond to prospects. Speed them on their Buyer’s Journey.

Experience it right now. See it in action here. Yea, it works on any device (mobile, tablet, or desktop).

We invented it years ago and used it extensively for our existing Clients’ online marketing campaigns. Now, it’s time to open the doors and offer KinetiZine to leading marketers of the world. It’s just too good and too powerful to keep under wraps.

To​​​​day marks the end of “spray and pray” content marketing.

Why send out static PDFs, or (heaven forbid) printed documents, then wait passively for prospects to contact you? 

Instead, identify and segment your prospects based on their interactions: monitor who reads page 5 for more than 30 secs, or saw the video all the way through, shared an article, or took the interactive quiz on page 7. At the very least, you could discover prospects curious enough to read about your new product line and queue them up for a special offer on autopilot.

You’ll get two kinds of insight from your KDFs.

First, you’ll learn which parts of your message are resonating - something you can’t do now. Sure, you could send out 10,000 brochures, flyers, bulletins or catalogs as old-fashioned PDFs, but they can’t report back. You have no idea who’s reading what. You may know how many downloads you got – but that doesn’t tell you if anyone actually read a single page. KDFs shine a light into your pipeline. If nobody’s reading page 2 but prospects linger on page 3, you’ll know what to edit.

Second, you’ll see who cares. Which segments of your audience are at what level of engagement. You can use auto-responders to send timely and appropriate messages and offers to prospects to meet their needs. Imagine if you identify people who spend time on your webinar and the next day you automatically offer those people a discount for attending. Imagine marketing serving sales teams only highly-qualified prospects. How cool would that be?

What do you think? Talk to us. Creating a KDF for your brand is surprisingly quick and painless. Our partner firms (aka Agencies) can do it too - while they add value to your content with animations, videos and other intriguing elements.

And yes, the KinetiZine service is really affordable. You can get your feet wet and test it out with your content on your audience with no long term commitment. A special offer should go live this month on http://KinetiZine.com and I hope you take advantage of it. Looking forward to your feedback.


Tags

content marketing, KinetiZine, marketing automation


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