There are three things that I love about this:
- The powerful and witty words of wisdom from Mark Twain.
- John Lithgow’s narration, who’s voice alone makes me laugh.
- The sleeping man who frightens me but remind us all to be entertaining while making our point.
In Twain’s own words:
“But the man whom I most depend upon is the man who always goes to sleep. If he drops off within 15 minutes, I burn the book. If he keeps awake three quarters of an hour, I publish, and I publish with the greatest confidence, too. For the intent of my books is to entertain and by making this man comfortable on a sofa and timing him, I can tell, within a shade or two, what degrees of success I’m going to achieve.”
–Mark Twain
via Brain Pickings, and the New York Public Library’s Live from NYPL program.
This changes marketing focus groups forever.
