There are three things that I love about this:
- The powerful and witty words of wisdom from Mark Twain.
- John Lithgow’s narration, who’s voice alone makes me laugh.
- The sleeping man who frightens me but remind us all to be entertaining while making our point.
In Twain’s own words:
“But the man whom I most depend upon is the man who always goes to sleep. If he drops off within 15 minutes, I burn the book. If he keeps awake three quarters of an hour, I publish, and I publish with the greatest confidence, too. For the intent of my books is to entertain and by making this man comfortable on a sofa and timing him, I can tell, within a shade or two, what degrees of success I’m going to achieve.”
via Brain Pickings, and the New York Public Library’s Live from NYPL program.
This changes marketing focus groups forever.