March 1

Are Your Apps In The Top 100?

Creating and distributing an awesome utility, game or lifestyle mobile Application is not enough these days. You need to market it effectively in order to monetize it. BoxOnline’s Mobile App Promotion and Marketing services help you design and execute a successful launch for your App. We employ proven tactics to get your App to stand out from other mobile Apps competing for the same eyeballs.

At BoxOnline, we engage in App marketing for almost any kind of mobile Apps – iPhone & iPad Apps, BlackBerry Apps, Android Apps, Windows Mobile Apps and others. Our familiarity with other App stores and their unique ranking algorithms in addition to our more than 15 years of SEO experience help us to guide you with what works today in marketing your Apps.

Mobile App Marketing Process
After having delivered five Apps per week for our Clients to the leading App stores, we developed a pretty good idea of what works well and what needs improvement. If you are planning to build an App, we can provide you with the concept for your App, walk you through our mobile App development process and also, build the App for you. If, on the other hand, you already have an App and want us to promote it, we offer our Clients, App marketing services that help get your App noticed and help increase downloads in your target markets.

Our mobile App marketing process starts with an analysis of your existing App and those of your closest competitors. After understanding your App and your market, we come up with and present what we believe is the Unique Selling Point (USP) of your App. As soon as we have your agreement, we frame out promotional strategies based upon your USP and budget designed to break through the clutter and get your App noticed.

Right now, Apple claims to have 25 billion downloads with more than 500,000 Apps in their App Store alone. Google states 400,000 Apps are available in their store so, in order to stand out from the pack, BoxOnline employs a series of tactics to help our Clients gain popularity among defined and targeted groups of users that are within your target market. Here are a few of the steps we take to get a successful campaign up and running:

  • Pre-launch campaign to create expectations and buzz
  • Strategically timed product launch to maximize target audience attention in large volumes
  • Post-launch evergreen viral campaigns via mobile, web, article marketing, PR, videos etc
  • In-App Ad campaigns via App store’s popular Apps
  • Purposeful and timely App updates to get existing users to revisit your App
  • Upgrade promos designed to hook new users
  • Paid promotion and reviews to drive market influencers and increase downloads
  • Social media research for new upgrade ideas based on user feedback
  • Operate communication channels with users to maintain App popularity
  • Establish touch points with users to build value for your brand

Making it into the Top 100 is a metric that we encourage tracking. It requires awareness as well as a significant number of downloads and an ongoing campaign to maintain the position with both in-App promotions as well as good use of channels relevant to your target market. BoxOnline uses legally accepted best practice methods for achieving top positions in App stores in addition to web based marketing activities such as how to videos, contributing to reviews and consolidator sites, creating podcasts, viral campaigns, social media campaigns and more – to ensure that your message reaches target users where they spend most of their time and thus generating more downloads.

Once in the top 100, the challenge to remain on top should be one of your main goals. Recent surveys claim that only 19% of users return to use a free App after downloading it and less than 5% use it again 30 days later. We recommend countering this App-apathy pattern early on by suggesting that you produce something fresh every four to six weeks in the form of upgrades, additions, in App purchases and other value-added features for your users.

If you’d like to learn more about our services, please contact us and allow us the opportunity to bring your App into the Top 100 in the coming months.


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