Marketing is changing and the social media landscape is no exception – in fact, it is rather a case in point on an exponential scale. Could these changes be one of the reasons that General Motors pulled its FB ad budget a few months ago?
Digital marketing is confusing—really confusing—as this insane graphic makes clear. Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess.
Want our opinion? There are only a dozen or so things that you need to do to stay ahead of the curve (and your competitors) to get more traffic from this source of noise but if you ignore SM altogether, your brand will suffer.
That said, here are a few suggestions to make sure that you survive this social media deluge. 1- Focus only on the SM channels that your target audience use as their primary communication medium. Test to be sure that your get a response from those channels either as web visitors, leads or Customers. Ignore the rest and ensure that you invest a reasonable amount of time and money in the channels that count most for your business.
2- Control the communication and don’t count on others to spread your messages. It’s simple really… unless you have mind blowing news or incredible incentives, people will rarely retweet or forward your message. Drive your visitors to specific points of conversation.
3- Position yourself so that people want to come find you. Be THE AUTHORITY in your social niche… That way you’re pulling people in, and they’ll be more receptive to engaging with you. Unless you have a huge audience, manual outreach is ineffective and inefficient.