Marketers are ROTFNL from the aftershocks of Google’s recent Panda and Penguin updates. February of 2011 brought with it the Panda release which used artificial intelligence to enforce Google’s best practices guidelines. Panda was a wrist slap and Penguin, which…
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Can You Get Traffic Without Depending on Google?
Don’t you just hate it when you become so dependent upon something, only to find out that this dependency can also cause you a great deal of grief? Kind of like really needing your caffeine fix, and wanting more and…
Got Social? Really?
Marketing is changing and the social media landscape is no exception – in fact, it is rather a case in point on an exponential scale. Could these changes be one of the reasons that General Motors pulled its FB ad budget a…