Touché. Most corporate Twitter accounts are mind-numbingly boring yet many manage to get gazillions of followers thanks to simple brand recognition or offering bribes for likes. Old Spice and Taco Bell are different. They’ve each built big social media fanbases…
Blog Archives
Got Social? Really?
Marketing is changing and the social media landscape is no exception – in fact, it is rather a case in point on an exponential scale. Could these changes be one of the reasons that General Motors pulled its FB ad budget a…
Got A Marketing Checklist For Apps?
Several requests have come in on this topic, so I chose to address it publicly so that others could contribute to and benefit from a high level checklist of things that we know work well in this space . Below…
What’s an App for?
A business purposed App exists to either (a) sell something to a potential Customer or (b) provide information or an experience that leads to an opt-in IT REALLY IS THAT SIMPLE. If the App does not help mobile device…
Got Social Consumers?
If you’re buying a car, do you check Facebook or MySpace? Or do you read up on Kelley Blue Book values and Comparis reports and scour the company website for every spec, from horsepower to miles per gallon? What about…
Do You Use QR Codes?
Here’s a simple recipe for QR code success. If you are going to implement a campaign using QR codes, be sure that the codes – are displayed in locations that have reasonable cell phone reception – are clear and easy…
Is Social Media Really For You?
Forrester has just released an independent report on competitive strategy in the age of the Customer. It’s a great way to learn about social media’s impact on firms with traditional, product push, top down hierarchy. Many of our Clients have…
Do You Get Social Media?
Personally, I’ve had my fill of the social media scene and part of my reasoning includes the following examples of usage of these popular online services: Twitter: I need to pee! Facebook: I peed! Share your thoughts on that. Foursquare:…
Posted in Online Marketing, Social Media