Here is a collection of great sales advice offered to me 30+ ago by a guy who could sell ice to eskimos and have them call him up a year later to thank him for the deal. It is…
Blog Archives
Can You Win Over Consumers Today?
Marketing basically has one goal: to reach prospects at those key moments that most influence their decisions. This moment when sales tips in favor of your brand is known as the ‘Sales Moment‘ and we have written about it previously…
Tagged with: Sales
Posted in Brand Building, Customer Service, Lead Generation, Market Research, Sales, Sales Multiplier, Strategy, Suggestions
Posted in Brand Building, Customer Service, Lead Generation, Market Research, Sales, Sales Multiplier, Strategy, Suggestions
Got A Good Elevator Pitch?
The goal of an elevator pitch or introduction is to grab the attention of that IDEAL Client or prospect and get him to beg for more information. A good response to an elevator pitch would be: “That’s interesting, I’d like…
Tagged with: Elevator Pitch
Posted in Entrepreneurship, Investing, Presentations, Sales, Suggestions
Posted in Entrepreneurship, Investing, Presentations, Sales, Suggestions
What’s Your Reply Rate?
OK, you’ve heard of open rates and click through rates and now, I’m suggesting that it’s time to consider reply rates. What is your current reply rate? What percentage of emails that you send out (in your role as a…
What’s an App for?
A business purposed App exists to either (a) sell something to a potential Customer or (b) provide information or an experience that leads to an opt-in IT REALLY IS THAT SIMPLE. If the App does not help mobile device…
Got Social Consumers?
If you’re buying a car, do you check Facebook or MySpace? Or do you read up on Kelley Blue Book values and Comparis reports and scour the company website for every spec, from horsepower to miles per gallon? What about…
What Can You Do To Improve Sales Performance?
Business executives and sales managers frequently complain about the classic 80/20 performance of their sales teams, where approximately 80 percent of sales are produced by approximately 20 percent of salespeople. Of course, the ratio is not always 80/20. Sometimes it…
Do You Have Competitors?
Sometimes one of our new staffers come up to me full of concern and emotion. The topic is often first mover advantage versus competitive threats. I have a simply philosophy that usually puts them at ease and allows us to…
Marketing vs Sales
We are often asked about the definition of Marketing vs Sales. I don’t know how the confusion started and you can look up the definitions in any dictionary if you are so inclined… our preferred definition goes like this: Good…
Tagged with: Marketing, Sales
Posted in Brand Building, Educational, In The News, Lead Generation, Online Marketing, Sales
Posted in Brand Building, Educational, In The News, Lead Generation, Online Marketing, Sales
Brilliant Linguistics
I am going to dedicate this article to phrases, quotes and sayings that I come across during business discussions, coaching sessions and educational experiences as a living reference for things people say and write that are so incredibly effective… I…