What a dilemma. There is only so much budget allocated this year and you have a choice to make; mobile App or mobile website. Where should you invest in order to get a reasonable ROI? Well, our colleagues at MDG…
Blog Archives
Want to buy a Miracle?
Curses! This week eBay banned the sale of spells, curses, hexing, conjuring, magic, prayers, blessing services, magic potions and healing sessions from its website. Some wondered if this was because the products might not work as described and would lead…
Posted in In The News
Can You Get Traffic Without Depending on Google?
Don’t you just hate it when you become so dependent upon something, only to find out that this dependency can also cause you a great deal of grief? Kind of like really needing your caffeine fix, and wanting more and…
Got Social? Really?
Marketing is changing and the social media landscape is no exception – in fact, it is rather a case in point on an exponential scale. Could these changes be one of the reasons that General Motors pulled its FB ad budget a…
Got Great Guarantees?
Have You Got Great Guarantees? If not, consider the following. If you want to reassure your prospects and increase conversions, you need to write a kick ass guarantee. Below are three types of product guarantees that we have used for…
Posted in In The News
Do You Have A Magic RevGen Button?
The average Manhattan taxi driver generates $90,747 annual revenue. We have approx 13,327 taxis in NYC. A few years ago, the city forced cab drivers to take credit cards and there were lots of objections mostly due to the fear…
Posted in In The News
Freemiums or Causes?
2011 was the year where in-app purchases and the freemium business model became one of the most important monetization strategies for mobile developers. Half of the revenue of the 200 top grossing apps in the Apple App Store for iPhone…
Got App Stats?
At the end of 2011, both the Apple App Store for iPad and the Apple App Store for iPhone still beat the Google Android Market in terms of the total revenue generated by the 200 highest grossing apps. IN fact,…
Are You Ready For Tablets?
According to Verizon in the US, download volumes on the iPad are converging toward those of the iPhone. In terms of revenue, the top iPad Apps generate almost four fifths of the total revenue generated by the top iPhone Apps.…
Should You Care About SOPA?
SOPA PIPA It’s about the Internet. Our Internet. Your Internet. The foundations of the Internet are at risk! SOPA and PIPA legislation is about to construct a global firewall limiting free speech and putting websites at risk of shutdown for…
Posted in In The News