Dan Ariely has a fascinating story to share about irrational behavior…

His book held my full attention for several hours and in addition to being a good writer, Dan is a superb public speaker. The presentation you are about to watch, offers some insight into how people make decisions. You may want to check any preconceived notions at the door, this video offers a glimpse into the reality of how effective marketing can be when the marketer is able to tap into a predictable pattern of behavior. Naturally, our consultants leverage many of the concepts that Dan covers in this video but, I did not want to sell you on our services here… I simply wanted to share great video content, especially when the speaker is a professor at MIT. The presentation is refreshing and interesting but above all else, Predictably Irrational.