Here is a collection of great sales advice offered to me 30+ ago by a guy who could sell ice to eskimos and have them call him up a year later to thank him for the deal. It is…
Blog Archives
How Does Your Marketing Budget Compare?
A Client recently asked “What percentage of our total revenue should be spent on marketing?” Over the past two decades I stumbled upon an interesting statistic. Most successful small and medium sized company’s annual marketing budgets were all between 4%…
Tagged with: marketing budget
Posted in Brand Building, Educational, Online Marketing, Product Creation
Posted in Brand Building, Educational, Online Marketing, Product Creation
How Effective Is Your Communication?
Our brain processes information much the way a computer does. It takes fantastic amounts of data and organizes them into a configuration that makes sense to that person. A computer can’t do anything without software, which provides the structure to…
Posted in Brand Building, Online Marketing
Are You Responsive?
OK, this is not new but it is important when implementing a website or an App given the fact that it is difficult to keep up with the endless variations of new screen resolutions and devices. For many websites, creating…
Can You Win Over Consumers Today?
Marketing basically has one goal: to reach prospects at those key moments that most influence their decisions. This moment when sales tips in favor of your brand is known as the ‘Sales Moment‘ and we have written about it previously…
Tagged with: Sales
Posted in Brand Building, Customer Service, Lead Generation, Market Research, Sales, Sales Multiplier, Strategy, Suggestions
Posted in Brand Building, Customer Service, Lead Generation, Market Research, Sales, Sales Multiplier, Strategy, Suggestions
Want to buy a Miracle?
Curses! This week eBay banned the sale of spells, curses, hexing, conjuring, magic, prayers, blessing services, magic potions and healing sessions from its website. Some wondered if this was because the products might not work as described and would lead…
Posted in In The News
Are You Authentic?
Touché. Most corporate Twitter accounts are mind-numbingly boring yet many manage to get gazillions of followers thanks to simple brand recognition or offering bribes for likes. Old Spice and Taco Bell are different. They’ve each built big social media fanbases…
Posted in Brand Building, Social Media
Ready To Change Your Marketing Focus Groups Forever?
There are three things that I love about this: The powerful and witty words of wisdom from Mark Twain. John Lithgow’s narration, who’s voice alone makes me laugh. The sleeping man who frightens me but remind us all to be…
Can You Get Traffic Without Depending on Google?
Don’t you just hate it when you become so dependent upon something, only to find out that this dependency can also cause you a great deal of grief? Kind of like really needing your caffeine fix, and wanting more and…
What’s a Brand?
BRAND 101: The term BRAND’ is one of the more overused and most misunderstood terms in marketing. Let’s see if I can tap into some memories of how my esteemed colleague, James Connor would have addressed this topic. There are…
Posted in Brand Building