July 28

How’s Your Comfort Zone?

Comfort zone

Rather than the off-hand response of ‘come up with a mission statement’ or ‘invest more time on Twitter’, Michael Hyatt mentioned that his favorite goal setting strategy was to simply ‘scare yourself’. I like the idea and chose to explore it further.

Michael argues that unless you’re uncertain, fearful, feel inadequate and out of your depth, you’re not going to grow. He states that ‘you should set your goals outside of your comfort zone because that is where real growth begins, where solutions are, and where fulfillment resides.’

This got my attention. Am I growing? Or have I fallen into a marketing rut of doing the things I like, the things I know I need to do, and avoiding the things I find unpleasant or don’t know much about. And then I go home again to watch something on Netflix.

Am I learning? Am I developing into a better marketer? When was the last time I was truly out of my comfort zone? When was the last time you were?

It’s easy to stay in our safe online marketing cave. It’s warm and we know where the light switch is.

But, that’s not how our world works. Every week there’s a new thing to try, a new thing we don’t know. For instance, Twitter just announced a cool new feature. Are you going to try it out? Did you even know it existed? 

A comfort zone is a beautiful place, but nothing of interest ever grows there. 


Tags


You may also like

Want to Create an NFT?

Want to Create an NFT?
Leave a Reply

Your email address will not be published. Required fields are marked

This site uses Akismet to reduce spam. Learn how your comment data is processed.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Get in touch

Name*
Email*
Message
0 of 350