A marketing technologist is someone who understands how to leverage technology to define markets, attract, acquire, and retain Customers.
In essence, it's a marketer who clearly sees the role of technology in marketing and understands how to create a great, consistent customer experience. They also know how to build a targeted marketing campaign supported by content that facilitates that experience. Such an individual is a technologist, a creative, a copywriter, and a storyteller.
They are comfortable stepping into both the left brain and right brain worlds so that they can be creative and use the analytics to drive more of what works with their target audience.
On the one hand, they can be described as a software savvy, business oriented, analytical, data-driven, marketing technologist.
On the other, you have a creative, design-oriented, empathetic, Customer-driven storyteller.
The new breed of marketing technologist can bring these worlds together effectively in their daily work and can slice across marketing silos with grace. They can blend creative and logical thinking while they deliver a clear map from web analytics to final purchase.
If you are able to hire such an individual, the blend of creative and analytical sensibilities will enhance your company’s ability to serve your Customers, and effectively predict what they're willing to buy.
