Are You Sure Your Landing Page C.O.N.V.E.R.T.S.?
Here’s an acronym for the word “converts”; each letter describes a different aspect of conversion.
C – Clear Call-to-Action: What you want the user to do next should be clear. You don’t want to bury the action step. There are so many pages with distracting text, forms, buttons, and links, and it’s hard to figure out what the visitor is supposed to do next. Make the next step crystal clear.
O – Offer: Your offer is one of the biggest conversion factors on your landing page. What are you selling, giving away or claiming in order to get the person to give you their contact info or to buy something?
It’s all about what product you’re giving or free content that you’re promising. If people don’t like your offer, they’re not going to convert.
N – Narrow Focus: You want it your landing page to do one thing, and one thing well, and that’s to get people to convert. Don’t distract them with too many navigation choices, text or links.
V – Visually Attractive: These days, visually attractive pages convert better.
E – Effective Headline: In a properly designed template, this is the first thing the user sees. So you want it to hook them.
R – Responsive Layout: You want your landing page to look good on any type of mobile device and desktop, across all browsers.
T – Target Audience: this comes into play big-time with your conversion. You’re going to have higher conversion if you’re showing your page to people who know you like you and trust you.
S – Social Proof: Whether it’s the logos of companies you’ve done business with before, or testimonials of people who have experienced your product or service, you need some element of social proof on your landing pages.
When it comes to the C, N, V, and R (the clear call-to-action, narrow focus, visual attractiveness, and responsive layout) – a good landing page template can give you these four elements out of the box, but that’s only half of the conversion picture.
The O, E, T, and S (the offer, effective headline, target audience, and social proof) are all up to you, and honestly, they’re the most important elements of conversion so, spent time, hire professionals if needed, and get it done right.
