Our Services

BoxOnline is Swiss based incubator for start up technology ventures.
We operate at the intersection of marketing, technology and strategy where expertise in nine core areas are key to our group's success. All services offered lead to the same end result, measurable improvement in marketing and sales.

Our focus is on two key components of each business we invest in: traffic and conversions. Our objective is to boost both in order to increase the probability of a rewarding exit.

BoxOnline has been tackling interesting challenges at the intersection of marketing and technology since 1999. The nine core areas we specialize in include Strategy, Lead Generation, Conversion Optimization, Product Creation, Branding, Sales Multiplier Processes, Tech Solutions and Search Engine Marketing, Content Marketing, Market Research, and Product Launches.

Each of these areas is supported by our software development team who deliver solutions in a variety of programming languages, leveraging more than 15 platforms, 12 different operating systems and decades of experience so that our Clients get the best possible results.

Thanks to the rocketing popularity of mobile Apps, we began growing a dedicated team in 2007 and today with 22 coders and a support staff in 9 countries, we are able to assist our Clients around the clock with native App projects. Yes, the tech stack has shifted and Node.js is one of our specialties today.

In 2010 we noticed that many firms face a real challenge when distributing their collateral (think white papers, brochures, catalogs, newsletters and magazines) online so we took action and invested in an amazing venture called Tablet Publisher Pro. These guys figured out how to make it easy for firms to take their existing PDF documents and transform them into trackable components of a branded App. Thus increasing sales for direct marketers, insight for content marketers, and leads for consulting firms that publish dozens of PDFs each month. Five years later Adobe entered this niche with their DPS announcement Feb 2015 for basic sales enablement tools. This venture is still years ahead of the curve when you want to engage your audience on mobile devices at a fair price. No download fees, no hosting costs, no hassles… you can check out their offer on TabletPublisherPro.com.

More recently, we invested in another venture which takes the concept of content delivery to the next level without installing an App. It is called KinetiZine and it is an outstanding​ example of what happens when brilliant minds hang out at the intersection of marketing and technology. Have a look at how they are eating their own dog food as they push past barriers and engage their audience using their own service. See it in action with one of their B2B educational pieces here.

Because it's all about results

Most Clients come to us for help because something is either broken (not working properly) or they want to start something new (new product, new service, new markets etc). For most, it's about expanding an existing business online.

We help our Clients by providing two distinctly different types of services. 

1. Growth services that are designed to get traffic and increase sales conversions for a business online. Occasionally, we come across a team that has what it takes. We invest in a few, incubate them to grow the business, and provide profitable exits.

2. Problem solving services that help executives efficiently identify the most probable cause of a particular problem that needs to be solved quickly.

Traffic and conversions

Let’s start with the two essentials for any online business venture. You need traffic or the ability to drive people to your place of business (i.e. a website) and you need to be able to convert visitors into Customers on that site.

Once the site is converting at a reasonable rate, you can scale the business by sending more visitors to the site. If your cost of acquiring customers is less than the lifetime value of these customers, then, the more traffic you can get, the more revenue you will likely generate. We particularly enjoy the challenge of incrementally improving conversions as we drive traffic to such sites to double over on ad spend. In other words, get two dollars out for every dollar invested. Our processes work.

Most of our engagements begin with a conversion optimization project that helps our Clients improve their current results. Why? Because if a site is not converting efficiently, or they are tracking the wrong metrics, there is no point in acquiring more traffic even if that traffic were free. As Ted posted on this site years ago, there are only a few solid business reasons to have a website today. One of them is to convert visitors into Customers. If you are able to convert at least 100 people and your fulfillment team is able to keep up the pace, then you may be ready to take it up a notch.

The exception to this strategy would be a SaaS business model since each new Customer impacts cash flow significantly. More on that if you request our special report by contacting us.

Each member of our team operates within a matrix structure to execute Client mandates efficiently. The ever evolving organization currently looks like this:

Some of our achievements

Please note that we're not in it for the awards, trophies or recognition. We're not an agency. We are in this game because we are addicted to getting results. During the past 12 months our projects:

Increased Leads, Sales and Profit Margins.

This past year we doubled over on our ad spend in two ventures, were involved in 9 buyer journey projects for a global consulting firm, led 3 product launches for an international publisher, initiated business development activities in Europe for a silicon valley based software firm, and enabled 9 brands to take their content marketing to the next level. We put our share of profits right back into our ventures to enhance their capabilities and release even better tools next year.

Solved Problems and Supported Executives with Decision Making Processes.

Our consultants created 42 strategic plans for clients and internal ventures while they guided 122 ideation and brainstorming sessions, identified more than 454 constraints, and guided executive teams and board members through 72 decision analysis processes. The bonus payments have been allocated to finance our continued education objectives for next year.

Our Clients are primarily focused on the Technology, Finance, Direct Marketing and Publishing industries. Thus, our solutions are often tailored to meet the specific needs within these industries and their associated niches.

​For well over a decade our focused and innovative approach has helped Clients open new markets, increase sales, add new channels, boost marketing ROI and solve complex marketing problems. In that time we've gained some key insight into why people make purchasing decisions and we'd like to share that with you right now.

99% of people who buy a drill don’t really want a drill.
They simply want to make a hole.

One of our challenges is to help each of our Clients sell more “drills” and many times this can be achieved by providing their prospects with great advice (content marketing) on how to make the best possible holes rather than spending time and money pumping out ads and promotional material advertising the latest, greatest drills and drill bits. Sounds simple, doesn’t it?

The old approach used to work until people became overloaded with promos and learned to ignore ads. The new approach has been so successful for our Clients that our CEO wrote a book on the topic and it became a best seller in several categories including Business Writing and the Marketing category on Amazon.

While many marketers, especially those within larger organizations, still stand on their soapboxes and shout as loud as they can about how great their state-of-the-art, robust, scalable, best-of-breed, cutting edge drills are, they don't seem to understand that the market has evolved. Don't get me wrong, that approach used to work in the past. But, today, people are immune to such shouting. They just shrug their shoulders and walk on by – they’ve heard this song and seen the dance before.

Ultimately the “drill” does matter; but truthfully, you’ve got to understand your Customer’s needs and be able to offer them value before, during and after their decision to buy from you – the objective is to create lifetime Customer value so that your Customers buy from you again and again and again. If you'd like to see the blueprint on how we've done this for over ten years, check out the book: Next-Level Content Marketing over on Amazon.

Online Customers are even more challenging in that you (the provider of goods and services) are supposed to know what words and phrases your top Customers are going to use in the search engines to find what they are looking for – imagine that your prospects know what they are looking for - now all you have to do is stand out and differentiate yourself from the competition. If the web surfer gets this far and even manages to click on your listing, read your offering, click your link to learn more and then click again to buy. The chain of events leading to a single sale online seem daunting and expensive even in this simplistic example.

You see, the game we specialize in is not about the one-off sale. It’s actually quite easy to sell something once given the fantastic tools available today from Google and others. The game that challenges us these days is about doing more business with your existing Customers; maximizing the lifetime value of each Customer relationship you have.

When you are able to do that, and do it well, your business will thrive.

​How do we start something like this?

Almost everything we do is radically different from what the large corporates are doing and I know that many of you reading this page may not feel comfortable with an approach like this. If that is the case, we are probably not the best partner for you.

Our Clients, however, discovered that when they apply our processes, they make more money.

If this intrigues you and you’d like to learn more about how we may be able to help you achieve results, we'd like to give you a few of those processes for free. All you need to do is get in touch and let us know what problems you'd like to overcome online and what your specific objectives are.

If you've read this far, you're probably curious what all this costs... Well, here are two billing structures that help explain how we work with our clients most effectively.

Team Oriented Development Cycles
Best when scope is unknown.

  • At the beginning of a cycle, we participate in a project briefing session which allows us to estimate the team size and roles required to fulfill the requirements.
  • Proposals are drawn up and payments are made to enable us to assemble, brief, and engage the team.
  • Progress is shared at the end of each dev cycle (Sprints) and go/nogo decisions are made for the next cycle along with product requirements and updated guidance.
  • Price per cycle depends on the roles required, the time needed for the scope, and the quality of both the resources and the desired end result.
  • monthly cost examples include:
    $20K for 3 developers, .5QC, .5PM
    $240K for 8 devs, 2 QC, 1PM, 1UX, 1UI

Fixed Price Model
Best when scope is exhaustively and explicitly defined by our Client.

  • At the beginning of a cycle, we participate in a project briefing session which allows us to estimate the team size and roles required to fulfill the requirements.
  • Client delivers the complete specification and design which then needs to be accepted by our developers after a round or two of clarification.
  • Progress is shared at the end of each dev cycle (Sprints) and go/nogo decisions are made for the next cycle along with product requirements and updated guidance.
  • Price per cycle depends on the milestone deliverables or an upfront / completion split.
  • Any deviation from scope is documented in a change request and billed per piece.

The tech stacks vary based upon desired end results, available resources, and legacy requirements. We are however, delighted to discuss best practice and stack optimization with each of our Clients prior to engagement.

Yes, we use Guerrilla tactics, Theory of Constraints, Kepner Tregoe Processes and more than 15 years worth of SEM experience to help our Clients improve their positions in the search engines but primarily, we develop and implement processes that increase conversions and repeat business for each of our Clients. This strategic approach resulted in far better returns for our Clients than they experienced as members of the tactic of the month club.

After all, we’re in business to make money and since we help people achieve their revenue goals, our Clients make money and can easily afford to reward us for our efforts. Sure we have other objectives in our lives that drive us forward but it is our satisfied Clients that motivate and energize us each and every working day with new challenges and opportunities for success.

• One of our Clients has grown to be the brand leader in their sector, operating in 23 countries and with global revenues of more than $8 billion.

• Another Client in the education sector increased their sales revenues by 88% during 6 months last year after doing a product launch with us.

• A third Client saved more than £140,000 in online advertising costs and increased their ROI by a solid 67% over a 10 month period using Apps that we designed, built and promoted.

As part of our continuing effort to insure that each of our Clients receive the high level of service they have come to expect from BoxOnline and to further insure that our guaranteed obligations are met, we are not accepting new consulting Clients until after the 25th of September.

While we genuinely appreciate your business, our first obligation is to our existing Clients and we simply will not accept new ones at their expense.

We thank all our visitors and those requesting our services for their interest. Please feel free to contact us, let us know what sort of challenges you face, how urgent your project is and how we might be able to help you and we will respond to your query as efficiently as possible.

Thank you for your understanding.

WANT AN OPPORTUNITY TO DOUBLE OVER?

Once in a blue moon a consulting slot becomes available. If you'd like to be placed on our waiting list for such an opportunity, please click this button right now.

Direct Your Visitors to a Clear Action at the Bottom of the Page